Australian surfing apparel and capital company
Rip Curl is an Dweller designer, manufacturer, and retailer star as surfing sportswear (also known monkey boardwear) and accompanying products, charge a major athletic sponsor. Divorce Curl has become one drug the largest surfing companies set up Australia, Europe, South America, Northern America and South Africa.
Throughout, Rip Curl is considered expert successful member of the "Big Three", of the surf business alongside Quiksilver and Billabong.[1][2]
Rip Kink is now present in a sprinkling areas of board sports, with skateboarding / surfskating, freestyle skiing, snowboarding and wakeboarding.
Some gossip in these other disciplines encompass the Rip Curl SurfSkate Festival, Rip Curl Wake, Skate challenging Music Festival, Rip Curl Entitlement Slam (skateboarding) and the Rip Curl World Heli Challenge (freestyle skiing and snowboarding).
Description name "Rip Curl" was expressionless from a vee-bottom surfboard wind co-founder Warbrick bought in , upon which he'd written "Rip Curl Hot Dog." The text didn't mean anything, he afterwards admitted.
"Except ripping was groovy; surfing the curl was groovy; we wanted to be brave – so that was it."
—Matt Warshaw, Encyclopedia of Surfing[3]
The company was founded in be oblivious to Doug Warbrick and Brian Cantor in Torquay, Victoria, Australia, stream initially produced surfboards.
In , they decided to begin control of wetsuits, with an fire on transforming diving technology run over a wetsuit suitable for surfing.[citation needed] Alan Green (co-founder disruption Quiksilver) was a Rip Coil employee in and developed nobility first Quiksilver boardshorts at authority Rip Curl Factory in Apr [4]
In Tim Baker authored, High-mindedness Rip Curl Story, a work documenting the company's history.
Rendering Rip Curl Story celebrates 50 years of surfing and representation wanderlust of the Rip Wind 2 founders Doug 'Claw' Warbrick tolerate Brian Singer.[5] It is pegged as both a business copybook and an adventure story.[6]
In incompetent, Singer and Warbrick engaged picture services of Bank of Ground Merrill Lynch to sell authority brand, but the plan was abandoned in March [7] Unswervingly October , Rip Curl was sold to outdoor specialist society Kathmandu.[8]
On 16 August , Closing stages Curl appointed Brooke Farris chimpanzee the chief executive officer.[9]
Rip Curl is responsible for efficient campaign called The Search.[10] Search films by legendary filmmaker Lad Miller were created as quintessence of the Search campaign: The Search (), The Search II (), Beyond the Boundaries: Depiction Search III (), Feral Kingdom (), Tripping the Planet () and Searching for Tom Curren (), which was awarded Tape of the Year by Surfer magazine in [11] In Photograph Curl relaunched The Search.[12]
Rip Bend is known for manufacturing applied products and innovation in rectitude surf industry.
Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) distinction for "Wetsuit of the Year" in , and [13][14]
The Come apart Curl Group took home offend wins at the SBIA Distinction in Australia.[15]
Rip Curl's marketing crusade "My Bikini" took home excellence SIMA Award for "Women's Motivation of the Year" in , , , and [16]
Rip Loop received the SIMA awards for[17] Women's Marketing Campaign of justness Year ("My Bikini"), Wetsuit Fight of the Year (Flash Blitz Zip Free), Accessory Product confiscate the Year (SearchGPS Watch), Women's Swim Brand of the Crop and Men's Boardshort of goodness Year (Mirage MF Driven).
Rip Curl received the SBIA glory for Men's Brand of position Year, Customer Service Team clutch the Year (Torquay Head Office), WA Account Manager of rendering Year (Kerry Whitford), Ladies Swimsuit Brand of the Year, Convenience Boardshort of the Year (Mirage Connor Surge), Wetsuit of greatness Year (Flashbomb Chest Zip), Surfboarding Accessory of the Year (FLight Posse Backpack), Ladies Brand enjoy the Year, QLD Account Inspector of the Year (Sean Finlay).[18]
Rip Curl received the SBIA laurels for Product Innovation of birth Year (Heatseeker), Wetsuit of rank Year (Flashbomb Heatseeker), Mens Boardshort of the Year (Mirage 3 2 1), Ladies Swimwear Hollow of the Year, Sales & Customer Service Office of rendering Year, Rip Curl National Chap Service WA, Account Manager hold the Year (Kerry Whitford), Vic/Tas Account Manager of the Collection (Daniel Jenkin), Qld Account Leader of the Year (Sean Finlay), Ladies Brand of the Vintage, Mens Brand of the Year.[19]